A Neighbourhood Guide To Cheltenham

At No.131, we’ve always believed you shouldn’t have to choose between culture, countryside and style. Set on Cheltenham’s iconic Promenade, our townhouse puts you at the heart of one of England’s most elegant Regency towns - with boutique shopping, festivals, parks and café culture literally outside the front door.

This is Cheltenham, done properly.

Step outside No.131 and you’re immediately immersed in Montpellier, Cheltenham’s most beautiful district and quite literally your view from the hotel.

Montpellier is defined by grand Regency buildings, leafy promenades and a distinctly European feel. Lining the streets are independent boutiques, antique shops, florists and some of the town’s best cafés - perfect for slow mornings and elegant afternoons.

Directly opposite the hotel lie the Imperial Gardens, a green, open sweep of lawns and paths that host everything from festivals to summer pop-ups to winter festivities. Whether you’re people-watching with a coffee or strolling back to No.131 at golden hour, it’s one of Cheltenham’s most charming pockets.

This is the joy of staying with us - no taxis, no planning, no compromises.

Cheltenham is internationally recognised as one of the UK’s great festival towns, and staying at No.131 puts you right at the centre of it all.

The Cheltenham Festival - March

The busiest week in Cheltenhams calendar, The Cheltenham Festival is four days of world-class racing, electric atmosphere and unmistakable Cheltenham buzz, best experienced from the heart of it all. To secure a No.131 stay during racing events we recommend booking a year in advance, sign up to our mailing list to be notified when bookings open.

The Literature Festival - October

Each autumn, the town comes alive for the world-famous Cheltenham Literature Festival. Think author talks, panel discussions and cultural moments spilling out across Montpellier and Imperial Gardens - all just steps from our front door. It’s intellectual, stylish, and unmistakably Cheltenham.

The Jazz Festival - May

Spring begins with rhythm at the Cheltenham Jazz Festival, when international and home-grown talent transform the town into a lively, music-filled destination. Expect late nights, buzzing bars, and that unmistakable festival energy - best enjoyed with No.131 as your base.

For a slower pace, head north to Pittville Park, one of the largest ornamental parks in England.

Grab a coffee, wander the tree-lined paths, and make your way around the lake - where you can hire boats and take to the water on a calm afternoon. The surrounding streets are equally beautiful, filled with period homes and peaceful corners that feel worlds away from the bustle, yet just minutes from town.

It’s effortlessly charming, and very much part of Cheltenham’s appeal.

Cheltenham is a destination for considered, luxury shopping, not high-street chaos.

A visit to the Holland Cooper boutique is a must - a beautifully curated space showcasing British tailoring, countryside-inspired fashion and timeless pieces that perfectly match the Cotswold aesthetic.

Just outside town, Dunkertons Park blends shopping, food and atmosphere. Expect independent retailers, excellent street food, craft drinks, coffee, and a calendar of events that make it ideal for relaxed afternoons with a distinctly local feel.

What truly sets No.131 apart is not just where you are - it’s what happens here.

This is Cheltenham’s social hub. A place locals return to again and again for cocktails, late nights, standout dining and that unmistakable townhouse energy. From long lunches on the Terrace to evenings that drift effortlessly from dinner to the bar, No.131 is woven into the rhythm of the town.

Our bars and restaurants are adored by locals - always a good sign - and just as loved by those visiting Cheltenham for the first time. Whether it’s drinks at Gin & Juice, brunch on The Terrace, or an unforgettable dinner at YOKU, you’re staying somewhere that genuinely defines the social scene.

And when the night winds down, you’re already home. No taxis. No compromises. Just upstairs to beautifully designed rooms, moments from the buzz below.

This is Cheltenham at its best.